Photos are the first thing travellers see — and they make all the difference. The right visuals help guests instantly understand the experience, build trust, and decide if it’s a match.
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Great photography directly improves lead volume, ad performance, booking quality
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Here are a few things that we’ve found improve the likelihood of travellers enquiring on your trip
1. Real people, real moments
Show travellers doing the actual activities — hiking, paddling, cooking, yoga, etc.
These photos allow guests to relate and dream about your trip more easily
2. Bright, natural lighting
Well-lit photos with natural colour perform best.
Avoid: dark, low-light, or heavily filtered images.
3. Balanced variety
Include a mix of:
| Category | Example | Why It Works |
|---|---|---|
| 📍 Activity shot | Guests hiking, biking, paddling | Shows the core experience |
| 🌄 Scenic landscape | Cliffs, mountains, jungle canopy | Builds visual appeal |
| 🛖 Accommodation | Cabin exterior, tent interior | Helps guests picture themselves there |
| 👥 Group moment | Campfire, shared meal | Adds energy and trust |
| 🧘 Solo moment | Yoga, reading by river | Reflects peaceful experience |
4. Clear subject