💡 Why we ran this experiment

As part of our mission of becoming the most cost-effective and sustainable channel for finding new guests, we are constantly testing new ideas and models to see if they can increase conversion rates, enquiry quality, responses and bookings.

❓What are the Host Pages?

The Host pages are on-site landing pages featuring:

• Your brand’s information front and centre
• Why we’ve chosen you as a Host
• Multiple listings from each Host to showcase a range of trips in their portfolio

Here’s an example of one of our Host pages — check it out here: https://inspirationaladventures.com/tripset/fresh-adventures

The pages are designed to:

• Build trust — present brand information right away, building trust for both Inspirational Adventures and the Host. It also educates the user on our process of connecting them with you, so they know what to expect.
• Showcase a diverse range of trips — a central campaign that showcases multiple listings. The ads are no longer direct-to-listing, instead showing your wider portfolio while remaining highly targeted.
• Provide more value to our Hosts — reduces the cost-per-lead, showing more trips for lower fees, boosting conversions across the funnel.

Old model (direct-to-listing)

❌  Users met with just 1 trip. If any trip aspect such as price, length or itinerary doesn’t suit their needs, they are likely to immediately bounce

❌  Hosts were on a pay-per-listing model managing multiple budgets, using up funds on multiple campaign learning phases and only able to promote a few trips - less scalability and efficiency

New model (landing pages)

User benefits:

✅ Instantly present a wide range of adventures for them to browse and read about

✅ Multiple listings covering different lengths, prices, dates, highlights etc

✅ Learn about the Host**’s brand,** building trust - the most critical factor in booking a trip

Host benefits:

✅ Warmer enquiries generated, as users spend the time finding what suits them best

✅ Higher conversion rates, as users don’t immediately bounce if 1 listing doesn’t suit them

✅ Higher response rates, users have been educated on the IA process and expecting communications directly from the Host